THE COLD CALL IS DEAD. THIS IS THE SYSTEM THAT REPLACED IT.
Madison built a $2M book of business without dialing a single digit.
Whit and the RUINE Collective designed the system behind it.
Madison built a $2M pipeline without dialing a single digit. Whit and the RUINE Collective designed the system behind it.
Cold Call Is Dead isn’t just a statement — it’s a doctrine.
The old sales rituals are gone. What remains are identity systems, frameworks, and proof.
Madison and Whit turned unknown industry chaos into structure.
This dossier outlines the seven habits that kill your pipeline — and the architecture that replaces them.
LIVE FROM VEGAS — THE COLD CALL IS DEAD
The movement began under the lights of ITC Vegas. Madison took the stage; Whit stood behind the system. What started there now scales everywhere.
Their conversations continue in In Ruine — a new podcast series unpacking the 7 Deadly Sins of Sales and what comes next.
Episode One drops Oct 21 on Apple Podcasts + Spotify.
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